Actually, they didn’t kick anything off-there are no kickoffs in this league, for player-safety reasons.
Millions of Americans tuned in to watch teams like the Arizona Hotshots, Birmingham Iron, and San Diego Fleet kick off the new minor league’s first week of action. It bet that Americans would sit on their couches this weekend, turn on their television sets, see that football games were on between teams they’d never heard of in a league they didn’t know existed, and think “Hey, it’s been too long since I watched a football game, let’s check this out!” The AAF hoped Americans would feel this way exactly five days after the Super Bowl. The Alliance of American Football made a bold gamble.
